A new-customer wave, every year
With Fort Carson, Peterson, Schriever and the Air Force Academy nearby, the Colorado Springs area sees families arriving and leaving all year, with a big push in the summer moving months. El Paso County is also home to more than 83,000 veterans, according to the Census Bureau. Every newly arrived family needs a dentist, a mechanic, a hair stylist, a daycare, a plumber and a favorite restaurant, and they have zero existing relationships.
That is rare. Most markets make you steal customers from competitors. PCS season hands you a fresh set of buyers who are actively searching.
How new arrivals choose businesses
New families lean hard on search and reviews because they have no neighbors to ask yet. They search on phones, often from a hotel or a half-unpacked kitchen. They look for proximity to base or their new neighborhood, recent reviews, and a fast way to book. If your site is slow or vague, you are invisible at the exact moment they are ready to buy.
Get ready before the rush
- Refresh your website in spring. New pages take time to be found, so launch early.
- Name the neighborhoods you serve. Fountain, Security-Widefield, Briargate, Falcon and the areas around each base.
- Make reviews visible. Social proof matters most to people with no local network.
- Offer a welcome. A new-resident offer gives families a reason to try you first.
- Speed test your site. Use our free speed test and fix anything slow.
Get the word out beyond your website
A timely announcement helps too. A new-resident special or community event makes a good story, and our press release wire can distribute it, with coverage opportunities on Action Global News. Local buy/sell/trade groups are another place new families look for recommendations.
Own the moment, every year
PCS season is not a one-time event. It is an annual wave you can plan around. Build the website once, refresh it each spring, and let it welcome every new family that arrives. If you are a veteran business owner, see our page on veteran-owned business websites too.