The real case for DIY
We sell a DIY builder, so we will say it plainly: for plenty of businesses, DIY is the right call. If you are just starting, testing an idea or running a side business, a drag-and-drop site gets you online tonight for the price of a sandwich. Our DIY website builder starts at $5.99 a month, and it is genuinely easy.
Where DIY starts to cost you
DIY sites cost you in three places. Time: the hours you spend fiddling are hours not spent with customers. Speed: builders load code for every feature they offer, whether you use it or not, which can drag down mobile scores. Search: most DIY sites launch with generic titles, no location structure and no schema, so they are hard for Google and AI assistants to understand.
You can check where a site stands in a minute with our free speed test.
What custom actually buys you
A custom-coded site ships only what the page needs, so it loads fast. It is written around what your customers search for and structured so search engines and AI tools can understand it. And it is designed around one job: turning visitors into calls. That combination is hard to get from a template no matter how much time you pour into it.
A simple way to decide
| If this sounds like you... | Go with |
|---|---|
| New business, tiny budget, you enjoy tinkering | DIY builder |
| Established business competing for local jobs | Custom build |
| You want a premium site but not a big upfront check | Subscribe-to-own from $99/mo |
| Your DIY site is live but the phone is quiet | Upgrade to custom |
The upgrade path
You do not have to decide forever. Start DIY, prove the business, and upgrade when the site needs to do more. When you are ready, our subscribe-to-own program gets you a premium custom build without paying for it all at once.