:root{--cream:#FFF9F2;--paper:#fff;--rock:#C8452C;--rock2:#a8331f;--sun:#FF8A3D;--gold:#FFC53D;--sky:#2E8BFF;--sky2:#1f6fd6;--pine:#1F8A5B;--vio:#7B5CFF;--ink:#1B1F2A;--ink2:#2c3244;--muted:#555d70;--line:#eadfd3;--night:#12162a;--r:20px;--shadow:0 10px 34px rgba(27,31,42,.08);--f1:"Unbounded",system-ui,-apple-system,"Segoe UI",Roboto,Arial,sans-serif;--f2:"DM Sans",system-ui,-apple-system,"Segoe UI",Roboto,Arial,sans-serif}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;font-family:var(--f2);font-size:18px;line-height:1.65;color:var(--ink);background:var(--cream);overflow-x:hidden}
img,svg{max-width:100%}
a{color:var(--sky2)}
a:hover{color:var(--rock)}
h1,h2,h3,h4{font-family:var(--f1);line-height:1.12;letter-spacing:-.01em;margin:0 0 .5em}
h1{font-size:clamp(34px,6.2vw,72px);font-weight:800}
h2{font-size:clamp(26px,3.8vw,44px);font-weight:800}
h3{font-size:clamp(19px,2.1vw,24px);font-weight:600}
p{margin:0 0 1em}
.wrap{max-width:1180px;margin:0 auto;padding:0 clamp(16px,4vw,40px)}
.narrow{max-width:780px;margin:0 auto;padding:0 clamp(16px,4vw,40px)}
.sr{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:absolute;left:-999px;top:0;background:var(--ink);color:#fff;padding:10px 14px;z-index:100}
.skip:focus{left:10px}
/* unity strip */
.strip{height:6px;background:linear-gradient(90deg,#ff3b3b,#ff8a3d,#ffd23d,#2ecc71,#35c7ff,#2e6bff,#8b5cff,#ff3b3b);background-size:200% 100%;animation:strip 12s linear infinite}
@keyframes strip{to{background-position:200% 0}}
/* header */
.hdr{position:sticky;top:0;z-index:40;background:rgba(255,255,255,.96);backdrop-filter:saturate(1.4) blur(8px);-webkit-backdrop-filter:saturate(1.4) blur(8px);box-shadow:0 2px 16px rgba(27,31,42,.06)}
.hdr-in{display:flex;align-items:center;gap:14px;padding:10px clamp(12px,3vw,32px);max-width:1320px;margin:0 auto}
.logo{display:flex;align-items:center;gap:10px;text-decoration:none;color:var(--ink);flex:0 0 auto}
.logo svg{width:52px;height:46px}
.logo .lw{font-family:var(--f1);font-weight:800;font-size:14px;line-height:1.05;display:block}
.logo .ls{font-size:11px;color:var(--muted);letter-spacing:.05em;display:block;margin-top:3px}
.logo .pk{stroke-dasharray:90;stroke-dashoffset:90;animation:draw 1.6s .2s ease-out forwards}
@keyframes draw{to{stroke-dashoffset:0}}
.nav{display:flex;gap:2px;margin-left:auto;align-items:center}
.nav a{font-weight:600;font-size:15px;color:var(--ink);text-decoration:none;padding:8px 10px;border-radius:10px;white-space:nowrap}
.nav a:hover,.nav a[aria-current=page]{background:#fff1e6;color:var(--rock)}
.nav a.deal{color:var(--rock)}
.call{font-family:var(--f1);font-weight:800;font-size:clamp(15px,1.7vw,21px);color:#fff!important;background:linear-gradient(135deg,var(--rock),var(--sun));padding:11px 16px;border-radius:14px;text-decoration:none;white-space:nowrap;box-shadow:0 8px 20px rgba(200,69,44,.28);display:inline-flex;align-items:center;gap:8px;letter-spacing:.01em}
.call:hover{filter:brightness(1.06)}
.call svg{width:18px;height:18px}
.bbb{display:inline-flex;flex:0 0 auto}
.bbb img{display:block;width:150px;height:auto}
.burger{display:none;margin-left:auto;width:48px;height:48px;border:0;border-radius:12px;background:#fff1e6;cursor:pointer;position:relative;flex:0 0 auto}
.burger span{position:absolute;left:12px;right:12px;height:3px;border-radius:2px;background:var(--ink);transition:transform .25s,opacity .2s}
.burger span:nth-child(1){top:15px}.burger span:nth-child(2){top:22.5px}.burger span:nth-child(3){top:30px}
.burger[aria-expanded=true] span:nth-child(1){transform:translateY(7.5px) rotate(45deg)}
.burger[aria-expanded=true] span:nth-child(2){opacity:0}
.burger[aria-expanded=true] span:nth-child(3){transform:translateY(-7.5px) rotate(-45deg)}
.mnav{display:none}
.bbbrow{display:none}
@media (max-width:1180px){.nav a{padding:8px 7px;font-size:14px}.bbb img{width:120px}}
@media (max-width:1120px){
 .nav,.hdr-in>.bbb{display:none}
 .burger{display:block}
 .hdr-in .call{margin-left:auto}
 .hdr-in .burger{margin-left:0}
 .bbbrow{display:flex;justify-content:center;padding:4px 0 6px;background:#fff;border-top:1px solid #f3ebe2}
 .bbbrow img{width:140px;height:auto;display:block}
 .mnav{position:fixed;left:0;right:0;bottom:0;top:var(--hh,120px);background:#fff;z-index:39;overflow-y:auto;-webkit-overflow-scrolling:touch;padding:14px 18px 40px;display:none}
 .mnav.open{display:block}
 .mnav a{display:block;padding:14px 12px;border-bottom:1px solid #f1e8de;font-weight:700;font-size:18px;color:var(--ink);text-decoration:none}
 .mnav a small{display:block;font-weight:500;font-size:14px;color:var(--muted)}
 .mnav .call{display:flex;justify-content:center;margin-top:16px;border:0}
 body.navlock{overflow:hidden}
}
@media (max-width:520px){.logo .lw{font-size:12px}.logo svg{width:42px;height:38px}.call{padding:10px 12px;font-size:15px}.hdr-in{gap:8px}}
/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;font:700 17px var(--f2);padding:14px 22px;border-radius:14px;border:0;cursor:pointer;text-decoration:none;transition:transform .15s,box-shadow .15s}
.btn:hover{transform:translateY(-2px)}
.btn-red{background:linear-gradient(135deg,var(--rock),var(--sun));color:#fff!important;box-shadow:0 10px 24px rgba(200,69,44,.3)}
.btn-blue{background:var(--sky);color:#fff!important;box-shadow:0 10px 24px rgba(46,139,255,.28)}
.btn-ghost{background:#fff;color:var(--ink)!important;border:2px solid var(--line)}
.btns{display:flex;flex-wrap:wrap;gap:12px;margin:22px 0 10px}
/* hero base */
.hero{position:relative;overflow:hidden;padding:clamp(46px,8vw,96px) 0 clamp(40px,6vw,70px)}
.hero .kick{display:inline-block;font:700 13px var(--f2);letter-spacing:.14em;text-transform:uppercase;color:var(--rock);background:#fff1e6;padding:6px 12px;border-radius:999px;margin-bottom:16px}
.hero .lede{font-size:clamp(18px,2.1vw,22px);color:var(--ink2);max-width:40ch}
.grad{background:linear-gradient(92deg,var(--rock),var(--sun) 55%,var(--gold));-webkit-background-clip:text;background-clip:text;color:transparent}
.grad2{background:linear-gradient(92deg,var(--sky),var(--vio));-webkit-background-clip:text;background-clip:text;color:transparent}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:16px}
.chip{display:inline-flex;align-items:center;gap:6px;background:#fff;border:1px solid var(--line);border-radius:999px;padding:6px 12px;font-size:14px;font-weight:600;color:var(--ink2)}
.chip b{color:var(--rock)}
.split{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(24px,4vw,56px);align-items:center}
@media (max-width:900px){.split{grid-template-columns:1fr}}
/* direct answer capsule */
.cap{background:#fff;border-left:6px solid var(--sky);border-radius:0 16px 16px 0;padding:16px 20px;box-shadow:var(--shadow);font-size:17px;margin:22px 0}
.cap b:first-child{font-family:var(--f1);font-size:13px;letter-spacing:.08em;text-transform:uppercase;color:var(--sky2);display:block;margin-bottom:4px}
/* sections */
section{position:relative}
.sec{padding:clamp(48px,7vw,90px) 0}
.sec.alt{background:#fff}
.sec.tint{background:linear-gradient(180deg,#eef6ff,#fff9f2)}
.sec.sun{background:linear-gradient(180deg,#fff1e4,#fff9f2)}
.sec.pine{background:linear-gradient(180deg,#eaf7f0,#fff9f2)}
.sec.vio{background:linear-gradient(180deg,#f2eeff,#fff9f2)}
.sec h2 .eyebrow,.eyebrow{display:block;font:700 13px var(--f2);letter-spacing:.14em;text-transform:uppercase;color:var(--rock);margin-bottom:10px}
.lead{font-size:clamp(18px,1.9vw,21px);color:var(--ink2);max-width:62ch}
.grid{display:grid;gap:18px}
.g2{grid-template-columns:repeat(2,1fr)}.g3{grid-template-columns:repeat(3,1fr)}.g4{grid-template-columns:repeat(4,1fr)}
@media (max-width:900px){.g3,.g4{grid-template-columns:repeat(2,1fr)}}
@media (max-width:620px){.g2,.g3,.g4{grid-template-columns:1fr}}
.card{background:#fff;border-radius:var(--r);padding:clamp(18px,2.4vw,28px);box-shadow:var(--shadow);border:1px solid #f3ebe2;position:relative}
.card h3{margin-bottom:.4em}
.card p:last-child{margin-bottom:0}
.card .ic{width:48px;height:48px;border-radius:14px;display:grid;place-items:center;margin-bottom:12px;font-size:24px;background:#fff1e6}
.num{font-family:var(--f1);font-weight:800;font-size:clamp(34px,4.6vw,56px);line-height:1;display:block}
.src{font-size:13px;color:var(--muted)}
.src a{color:var(--muted)}
.prose{font-size:18px}
.prose h2{margin-top:1.6em}.prose h3{margin-top:1.3em}
.prose ul,.prose ol{padding-left:1.2em}
.prose li{margin:.35em 0}
.note{font-size:15px;color:var(--muted)}
.tag{display:inline-block;font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:4px 10px;border-radius:999px;background:#eef6ff;color:var(--sky2)}
/* dark spotlight (strategic only) */
.dark{background:radial-gradient(900px 400px at 80% 0,#2a2f6b 0,transparent 60%),radial-gradient(700px 400px at 0 100%,#5b2a1f 0,transparent 60%),var(--night);color:#f4f1ec}
.dark h2,.dark h3{color:#fff}
.dark p,.dark li{color:#e8e4de}
.dark .card{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);box-shadow:none;color:#f4f1ec}
.dark a{color:#9cc8ff}
/* ladder */
.ladder{display:grid;grid-template-columns:1fr 1fr 1.25fr;gap:18px;align-items:stretch}
@media (max-width:900px){.ladder{grid-template-columns:1fr}}
.rung{border-radius:var(--r);padding:26px;background:#fff;box-shadow:var(--shadow);border:2px solid #f3ebe2;display:flex;flex-direction:column}
.rung .price{font-family:var(--f1);font-weight:800;font-size:34px;margin:6px 0}
.rung .price small{font-size:15px;color:var(--muted);font-family:var(--f2)}
.rung ul{padding-left:1.1em;margin:0 0 16px}
.rung .btn{margin-top:auto}
.rung.hot{border:3px solid transparent;background:linear-gradient(#fff,#fff) padding-box,linear-gradient(135deg,var(--rock),var(--sun),var(--gold),var(--vio)) border-box;transform:translateY(-8px);box-shadow:0 22px 50px rgba(200,69,44,.18)}
.rung .ribbon{position:absolute;top:-14px;left:22px;background:var(--ink);color:#fff;font:700 12px var(--f2);letter-spacing:.1em;text-transform:uppercase;padding:6px 12px;border-radius:999px}
/* mistakes */
.mistakes{counter-reset:m;display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:16px}
.mistake{background:#fff;border-radius:18px;padding:22px 22px 20px 70px;position:relative;box-shadow:var(--shadow)}
.mistake:before{counter-increment:m;content:"0" counter(m);position:absolute;left:18px;top:18px;font:800 22px var(--f1);color:var(--rock)}
.mistake .fix{display:block;margin-top:8px;font-weight:700;color:var(--pine)}
/* steps */
.steps{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;counter-reset:s}
@media (max-width:900px){.steps{grid-template-columns:1fr}}
.step{background:#fff;border-radius:18px;padding:20px;box-shadow:var(--shadow);position:relative}
.step:before{counter-increment:s;content:counter(s);display:grid;place-items:center;width:38px;height:38px;border-radius:50%;background:linear-gradient(135deg,var(--sky),var(--vio));color:#fff;font:800 16px var(--f1);margin-bottom:10px}
/* FAQ */
.faq details{background:#fff;border-radius:16px;margin:0 0 10px;box-shadow:0 4px 18px rgba(27,31,42,.05);border:1px solid #f3ebe2}
.faq summary{cursor:pointer;list-style:none;padding:18px 52px 18px 20px;font-weight:700;font-size:18px;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary:after{content:"+";position:absolute;right:20px;top:50%;transform:translateY(-50%);font:800 24px var(--f1);color:var(--rock);transition:transform .2s}
.faq details[open] summary:after{transform:translateY(-50%) rotate(45deg)}
.faq .a{padding:0 20px 18px;color:var(--ink2)}
/* forms */
.formbox{background:#fff;border-radius:24px;padding:clamp(20px,3vw,34px);box-shadow:0 20px 60px rgba(27,31,42,.12);border:1px solid #f3ebe2}
.fgrid{display:grid;grid-template-columns:1fr 1fr;gap:12px}
@media (max-width:620px){.fgrid{grid-template-columns:1fr}}
.fgrid .full{grid-column:1/-1}
label.f{display:block;font-weight:700;font-size:15px;color:var(--ink2)}
label.f input,label.f select,label.f textarea{display:block;width:100%;margin-top:6px;font:500 17px var(--f2);padding:13px 14px;border:2px solid #e8ddd1;border-radius:12px;background:#fffdfb;color:var(--ink)}
label.f input:focus,label.f select:focus,label.f textarea:focus{outline:0;border-color:var(--sky);box-shadow:0 0 0 4px rgba(46,139,255,.15)}
.hp{position:absolute!important;left:-5000px;width:1px;height:1px;overflow:hidden}
.fmsg{margin-top:12px;font-weight:700;min-height:1.4em}
.fmsg.ok{color:var(--pine)}.fmsg.err{color:var(--rock)}
/* tool shell */
.tool{background:#fff;border-radius:24px;padding:clamp(18px,3vw,32px);box-shadow:0 20px 60px rgba(27,31,42,.1);border:1px solid #f3ebe2}
.tool input[type=range]{width:100%;accent-color:var(--rock)}
.tool .row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
@media (max-width:620px){.tool .row{grid-template-columns:1fr}}
.tool label{font-weight:700;font-size:15px;display:block;margin-bottom:4px}
.tool .val{font-family:var(--f1);font-weight:800;color:var(--rock)}
.tool input[type=text],.tool input[type=url],.tool input[type=number],.tool select,.tool textarea{width:100%;font:500 17px var(--f2);padding:12px 14px;border:2px solid #e8ddd1;border-radius:12px;background:#fffdfb;color:var(--ink)}
.out{margin-top:18px;border-radius:18px;background:linear-gradient(135deg,#fff5ec,#eef6ff);padding:20px}
.big{font-family:var(--f1);font-weight:800;font-size:clamp(28px,4vw,46px);line-height:1.05}
.toolcta{margin-top:18px;padding:18px 20px;border-radius:18px;background:var(--ink);color:#fff}
.toolcta p{color:#f1ede6;margin:0 0 10px}
.toolcta a.btn{margin-right:8px}
/* charts */
.chart{background:#fff;border-radius:20px;padding:18px 18px 12px;box-shadow:var(--shadow)}
.chart svg{width:100%;height:auto;display:block}
.chart figcaption{font-size:13px;color:var(--muted);margin-top:8px}
.bar{transform-box:fill-box;transform-origin:bottom;transform:scaleY(0);transition:transform 1.1s cubic-bezier(.2,.8,.2,1)}
.hbar{transform-box:fill-box;transform-origin:left;transform:scaleX(0);transition:transform 1.1s cubic-bezier(.2,.8,.2,1)}
.in .bar,.in .hbar{transform:none}
.lpath{stroke-dasharray:1400;stroke-dashoffset:1400;transition:stroke-dashoffset 1.8s ease-out}
.in .lpath{stroke-dashoffset:0}
/* reveal */
.rv{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s ease}
.rv.in{opacity:1;transform:none}
/* stats band */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
@media (max-width:900px){.stats{grid-template-columns:repeat(2,1fr)}}
.stat{background:#fff;border-radius:18px;padding:20px;box-shadow:var(--shadow)}
.stat .num{color:var(--rock)}
.stat p{margin:.4em 0 .2em;font-weight:600}
/* network */
.net{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:14px}
.net a{display:block;background:#fff;border-radius:16px;padding:16px 18px;text-decoration:none;color:var(--ink);box-shadow:0 4px 18px rgba(27,31,42,.06);border:1px solid #f3ebe2;transition:transform .15s}
.net a:hover{transform:translateY(-3px)}
.net a b{display:block;font-family:var(--f1);font-size:15px;margin-bottom:4px;color:var(--sky2)}
.net a span{font-size:15px;color:var(--muted)}
/* article */
.post-meta{font-size:15px;color:var(--muted)}
.toc{background:#fff;border-radius:16px;padding:16px 20px;box-shadow:var(--shadow);margin:20px 0}
.toc ol{margin:6px 0 0;padding-left:1.2em}
.author{display:flex;gap:16px;align-items:center;background:#fff;border-radius:18px;padding:18px;box-shadow:var(--shadow);margin:30px 0}
.author .av{flex:0 0 64px;height:64px;border-radius:50%;background:linear-gradient(135deg,var(--rock),var(--sun));display:grid;place-items:center;color:#fff;font:800 22px var(--f1)}
.crumbs{font-size:14px;color:var(--muted);margin-bottom:14px}
.crumbs a{color:var(--muted)}
table.t{width:100%;border-collapse:collapse;background:#fff;border-radius:16px;overflow:hidden;box-shadow:var(--shadow);font-size:16px}
table.t th,table.t td{padding:12px 14px;text-align:left;border-bottom:1px solid #f1e8de;vertical-align:top}
table.t th{background:#fff4ea;font-family:var(--f1);font-size:13px;letter-spacing:.04em}
.tscroll{overflow-x:auto;-webkit-overflow-scrolling:touch}
/* final CTA band */
.band{background:linear-gradient(120deg,var(--rock),var(--sun) 50%,var(--gold));color:#fff;border-radius:28px;padding:clamp(26px,4vw,48px);display:grid;grid-template-columns:1.2fr .8fr;gap:24px;align-items:center;box-shadow:0 24px 60px rgba(200,69,44,.25)}
.band h2{color:#fff}.band p{color:#fff}
.band .btn-ghost{border:0}
@media (max-width:820px){.band{grid-template-columns:1fr}}
/* footer */
.ftr{background:#fff;border-top:1px solid #f1e8de;padding:48px 0 20px;margin-top:40px}
.fgrid4{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:24px}
@media (max-width:860px){.fgrid4{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.fgrid4{grid-template-columns:1fr}}
.ftr h4{font-size:14px;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
.ftr ul{list-style:none;padding:0;margin:0}
.ftr li{margin:6px 0}
.ftr a{color:var(--ink);text-decoration:none;font-size:16px}
.ftr a:hover{color:var(--rock)}
.ftr .small{font-size:14px;color:var(--muted);margin-top:24px;border-top:1px solid #f1e8de;padding-top:16px}
.ftr .bbbf img{width:180px;height:auto;margin-top:10px}
.sig{text-align:center;padding:16px 16px calc(22px + env(safe-area-inset-bottom,0px));background:#fff;font-size:16px}
.sig a{display:inline-flex;align-items:center;gap:9px;color:var(--ink);text-decoration:none;font-weight:700}
.sig a:hover{color:var(--rock)}
.sig .ht{color:#e8243c;display:inline-block;animation:beat 1.6s ease-in-out infinite;font-size:19px;line-height:1}
@keyframes beat{0%,100%{transform:scale(1)}40%{transform:scale(1.2)}60%{transform:scale(1.06)}}
/* mobile sticky call */
.mcall{display:none}
@media (max-width:760px){.mcall{display:flex;position:fixed;left:12px;bottom:calc(12px + env(safe-area-inset-bottom,0px));z-index:35;align-items:center;gap:8px;background:linear-gradient(135deg,var(--rock),var(--sun));color:#fff;font:800 15px var(--f1);padding:12px 16px;border-radius:999px;text-decoration:none;box-shadow:0 10px 26px rgba(200,69,44,.35)}}
/* page-specific hero art helpers */
.float{animation:float 6s ease-in-out infinite}
@keyframes float{0%,100%{transform:translateY(0)}50%{transform:translateY(-10px)}}
.spin{animation:spin 40s linear infinite}
@keyframes spin{to{transform:rotate(360deg)}}
@media (prefers-reduced-motion:reduce){*,*:before,*:after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important;scroll-behavior:auto!important}.rv{opacity:1;transform:none}}
@media (max-width:520px){.hdr-in{padding:8px 10px;gap:6px}.logo{gap:6px}.logo .lw{font-size:11.5px}.logo .ls{font-size:10px}.hdr-in .call{padding:9px 10px;font-size:14px}.hdr-in .call svg{display:none}.burger{width:44px;height:44px}.burger span{left:11px;right:11px}.burger span:nth-child(1){top:13px}.burger span:nth-child(2){top:20.5px}.burger span:nth-child(3){top:28px}.burger[aria-expanded=true] span:nth-child(1){transform:translateY(7.5px) rotate(45deg)}}
@media (max-width:360px){.logo .ls{display:none}}
.hero .split>div{min-width:0}
.compass svg,.heat svg,.speedo svg{width:100%;height:auto;display:block}
.stats>*,.grid>*{min-width:0}
@media (max-width:520px){.stat .num{font-size:28px}.stat{padding:16px}}
.bbb,.bbbrow a,.bbbf a{display:inline-block;max-height:66px;overflow:hidden;font-size:11px;line-height:1.2}
.mcall{white-space:nowrap}